Harbins faced significant challenges in their digital marketing and online presence. Despite being a leading provider of customized financial services, Harbins struggled with several key areas that hindered their growth and engagement:

Lack of Attractive Artworks: Harbins was not accustomed to creating visually appealing and engaging artworks. Their marketing materials lacked the creativity and professional design needed to capture the attention of their target audience.

Missed Deadlines: Harbins often failed to meet important deadlines for marketing campaigns and content releases. This inconsistency affected their ability to maintain a steady and reliable presence in the market.

Infrequent and Ineffective Use of Infographics: Harbins rarely utilized infographics to present complex financial information in an easily digestible and engaging format. This resulted in lower engagement rates on their social media and other digital platforms.

Low Engagement on Social Media: Prior to our involvement, Harbins’ social media pages saw minimal engagement. Their content did not resonate with their audience, leading to low interaction rates and a lack of community building.

Outdated Website: Harbins’ website was not regularly updated, which negatively impacted user experience and the company’s professional image. The site did not reflect the high-quality services Harbins provided.

Neglect of SEO Optimization: Harbins did not focus on top-ranking keywords or SEO optimization, which severely limited their online visibility. Their website did not rank well in search engine results, resulting in reduced organic traffic and missed opportunities for client acquisition.